Our Pre-Loved range focuses on high-quality contemporary and near-contemporary pieces that have been previously owned but remain in excellent condition. This category represents the growing movement toward circular fashion, where clothing continues to provide value and style long after its original purchase. Pre-loved fashion offers an accessible entry point into sustainable consumption while providing access to designer and premium brands at more affordable prices.
The distinction between pre-loved and vintage clothing is important for consumers to understand. While vintage pieces typically date back at least 20-30 years and carry historical significance, pre-loved items are generally more recent, often from the past decade, and focus on extending the lifecycle of contemporary fashion. This approach addresses the environmental impact of fashion consumption while providing consumers with access to current styles and trends.
The sustainability benefits of choosing pre-loved fashion are significant. By extending the lifecycle of existing garments, consumers can reduce their environmental footprint while still enjoying access to high-quality, stylish clothing. Research indicates that extending the life of clothing by just nine months can reduce its environmental impact by 20-30%, making pre-loved fashion a powerful tool for sustainable consumption.
Our pre-loved items must be in excellent to good condition with minimal signs of wear. Minor signs of wear that don't affect the item's appearance or functionality may be acceptable and are clearly disclosed in item descriptions. We encourage our sellers to provide detailed condition descriptions and high-quality photographs that clearly show any minor imperfections, ensuring customers have complete information to make informed purchasing decisions.
Our Pre-loved styling advice focuses on maximising versatility and creating investment-worthy looks that provide long-term wardrobe value. Building capsule wardrobes, mixing high and low pieces, and create signature looks that reflect your personal style.