At OV Market, we understand that fashion is deeply personal, and finding pieces that truly resonate with your individual style can be a journey of discovery. Our "Shop By Range" collection represents a carefully curated approach to sustainable fashion, where each category tells a unique story and serves a distinct purpose in building your conscious wardrobe. Whether you're drawn to the timeless elegance of authentic vintage pieces, the bold nostalgia of Y2K fashion, the sustainable appeal of pre-loved clothing, or the innovative creativity of independent Australian labels, our range-based shopping experience ensures you'll find exactly what speaks to your personal aesthetic.
The concept of shopping by range goes beyond simple categorisation – it's about understanding the cultural significance, historical context, and sustainable impact of different fashion movements. Our approach recognises that modern consumers seek more than just clothing; they desire pieces with stories, authenticity, and meaning. Each range in our collection has been thoughtfully developed to serve specific style preferences while contributing to the broader movement toward sustainable fashion consumption.
Our range-based shopping experience reflects the growing consumer awareness around fashion's environmental impact and the increasing desire for unique, high-quality pieces that stand apart from mass-produced fast fashion. Research indicates that Australian consumers are increasingly ready to embrace clothing reuse as a pathway to sustainable consumption, with particular interest in vintage and pre-loved fashion categories. This shift in consumer behaviour aligns perfectly with our mission to provide accessible, authentic, and environmentally conscious fashion choices.
Shopping by range at OV Market means browsing our carefully curated collections based on fashion categories that reflect different style philosophies, historical periods, and sustainability approaches. Rather than simply organising items by type (like shirts or dresses), our range-based system groups pieces according to their significance, authenticity, and the values they represent. This approach helps you discover pieces that align with your personal style preferences and sustainability goals while understanding the story behind each category.
Our four main ranges – Vintage, Y2K, Pre-Loved, and Independent Labels – each serve different style needs and values. This system makes it easier to find pieces that not only fit your aesthetic preferences but also align with your values around sustainability, authenticity, and supporting local businesses.
The primary difference between vintage and pre-loved clothing lies in age, historical significance, and cultural context. Vintage clothing typically refers to pieces that are at least 20-30 years old and represent specific historical fashion periods. These pieces carry cultural and historical significance, often reflecting the social, economic, and aesthetic values of their era.
Pre-loved clothing, on the other hand, refers to previously owned contemporary or near-contemporary pieces that are generally less than 20 years old. These items focus on extending the lifecycle of modern fashion rather than preserving historical pieces. Pre-loved items are typically more aligned with current fashion trends and sizing standards, making them more accessible for everyday wear.
Both categories contribute to sustainable fashion but serve different purposes. Vintage pieces offer unique historical character and often superior construction quality, while pre-loved items provide access to contemporary styles and designer pieces at more affordable prices while reducing fashion waste.
We continuously add new items to all ranges, with frequency varying based on sourcing and seasonal demand. Our vintage and Y2K ranges depend on sourcing authentic pieces, so additions may be less predictable but often include unique, one-of-a-kind pieces.
Pre-loved items are added more regularly as we receive consignments from individuals looking to refresh their wardrobes. This range tends to reflect current fashion trends and seasonal preferences, with more frequent additions during wardrobe transition periods.
Independent label additions depend on new collection releases. We'll be working closely with independent brands to feature new pieces as they become available.
We recommend following our social media channels and subscribing to our newsletter to stay informed about new arrivals, special collections, and exclusive pieces across all ranges.
Yes, you can either create an account and start selling or we also welcome consignments from individuals who have quality pieces that align with our range categories and quality standards. Our consignment process involves evaluation of items to ensure they meet our condition requirements.
For vintage and Y2K pieces, we evaluate authenticity, condition, and market appeal. Items must be genuine pieces from their claimed eras and in good condition. We're particularly interested in rare pieces, designer items, and pieces that represent significant fashion moments or trends.
Pre-loved consignments should be contemporary pieces in excellent to good condition from recognisable brands or with distinctive design appeal. We evaluate condition, brand recognition, and current market demand when considering pre-loved consignments.
We also work with independent Australian designers who are interested in featuring their pieces in our Independent Labels range. This involves evaluation of brand values, and alignment with our commitment to supporting Australian fashion innovation.
Interested sellers can contact us through our website to begin the consignment evaluation process. We provide transparent information about our consignment terms, pricing strategies, and payment schedules to ensure a positive experience for all parties.