How to start a Fashion Side Hustle
Launch Your Fashion Business with OV Market
Ever dreamt of that extra income stream? A passion project that not only brings you joy but also a little financial freedom. The world of side hustles has never been more accessible, and with the exciting launch of OV Market, turning your creative flair or keen eye into a thriving venture is easier than ever. A side hustle isn't just a trend; it's a smart move for financial freedom, personal growth, and monetizing unique skills.
Why Now is the Perfect Time to Start Your Fashion Side Hustle
The beauty of a side hustle lies in its adaptability, allowing you to work on your own terms and pursue something you genuinely love. Starting in vintage, Y2K, and secondhand fashion offers significant advantages right now:
▪️Unprecedented Market Growth: The resale market is growing 15 times faster than traditional retail, with the global second-hand apparel market projected to reach $77 billion by 2025. The vintage market specifically saw a 29% increase in Q1 2024 compared to Q1 2023.
▪️Driven by Gen Z and Millennials: These conscious consumers are actively seeking sustainable fashion alternatives, and they lived through or are embracing the Y2K aesthetic revival.
▪️Sustainable Impact: By selling secondhand and vintage, you're reducing landfill and helping Australia embrace circular fashion. Your side hustle isn't just profitable—it's sustainable.
▪️Low Startup Costs: You can begin with items you already own or can source affordably.
▪️Creative Fulfillment: Express your artistic vision while earning money.
▪️Flexibility: Work around your day job or family commitments.
Your Gateway to Success: OV Market is your brand new online marketplace specializing in all things unique and sustainable. It is Australia’s online marketplace dedicated to Vintage, Y2K, and Secondhand Clothing & Accessories, as well as Local Independent Brands.
Getting started with OV Market is designed to be incredibly simple. We believe everyone deserves the chance to turn their passion into profit, and the platform is built with ease of use in mind.
Why choose OV Market for your side hustle?
Low Barrier to Entry: No need to launch a website or build a brand from scratch. OV Market provides the platform, payment processing, and a growing community of conscious shoppers ready to buy.
Targeted Audience: The specialized focus means customers are already interested in vintage, sustainable fashion and indie creators.
Do It on Your Terms: Sell a few curated pieces or build a micro-brand – how big or small is up to you.
Supportive Seller Community: Join a community of creators, collectors, and fashion lovers sharing tips and inspiration.
Easy Listing Tools: The user-friendly interface makes it simple to upload photos and write descriptions.
Side Hustle Ideas & Discover Your Side Hustle Superpower
The key to a successful side hustle often lies in focusing on a specific niche. This allows you to become an expert and attract a dedicated customer base. Here are some fantastic niche ideas to spark your inspiration:
▪️Vintage & Repurposed Jewellery Artisan: Transform forgotten treasures into unique, contemporary pieces. Source vintage chains, pendants, charms, bangles, or earrings and reassemble them into one-of-a-kind necklaces, bracelets, or new earring designs. This niche offers very high profit potential (500-1000% margins).
▪️Curated Vintage Clothing & Accessories Specialist: Hand-pick exceptional vintage pieces that align with current trends or a specific aesthetic. Examples below
▪️Y2K Revivalist: Specializing in authentic 90s/early 2000s fashion like crop tops, low-rise jeans, mini-skirts, baguette bags, cargo pants, baby tees, or slip dresses. Capitalize on current nostalgia.
▪️90s Grunge & Streetwear: Sourcing oversized flannels, band tees, distressed denim, and vintage sneakers. Authentic vintage streetwear can command premium prices.
▪️Workwear and Professional Vintage: High quality vintage blazers, dresses and accessories that stand out in corporate environments.
▪️70s Bohemian Chic: Curating flowy dresses, bell bottoms, embroidered tops, and suede accessories.
▪️Vintage Denim Expert: Focusing solely on unique vintage denim jackets, jeans (Levi's, Wrangler), and shorts.
▪️Classic Handbags & Purses: Discovering well-preserved vintage bags from various eras.
▪️Upcycled & Repurposed Fashion Creator: Give new life to pre-loved garments through creative alterations and redesigns. Examples include turning old jeans into skirts or bags, or redesigning graphic tees. Use discarded fabric scraps for accessories like scrunchies.
▪️Local Independent Brand Showcase: For creators who design and produce their own unique clothing, accessories, or handmade goods like artisan jewelry, accessories or sustainable apparel.
Getting Started on OV Market in 3 Easy Steps
Step 1 - Sign Up for Free: Create your seller profile and set up your store in minutes—no technical skills required. Showcase your style aesthetic and tell your story.
Step 2 - List Your Items: Upload high-quality photos, write compelling, detailed descriptions (including measurements and condition), and set your price. OV Market handles payments and support.
Step 3 - Join the Community: Tap into the seller network, read trend guides, and access helpful tips.
Tips for Success
A few key things can help you maximize your success:
▪️Source Strategically: Start with your own closet, then explore thrift stores, estate sales, and online sources. Develop an eye for what sells and understand your target market.
▪️Master Photography: High-quality photos are crucial as customers rely on visuals. Focus on good lighting, composition, and detail shots.
▪️Write Compelling Listings: Balance factual information (measurements, condition) with emotional appeal and historical context.
▪️Build Your Brand: Consistency in your aesthetic and reliable customer service help build a loyal following.
▪️Research Pricing: Understand current market trends and demand patterns for similar items. Consider rarity, condition, brand, and cultural significance.
Your Side Hustle Starts Here!
Starting a side hustle doesn’t have to mean quitting your job or investing thousands. With OV Market, you get a ready-made platform to express your creativity, connect with buyers who care, and build something that’s 100% yours.
Whether you're decluttering your closet, reworking vintage treasures, or a local designer —this is your moment. Don't let hesitation hold you back. Take that first step, explore your passions, identify your niche, and get ready to join the vibrant community on OV Market.
Get ready to turn your side hustle dreams into reality!
Frequently Asked Questions
Side Hustle Start-Ups
What is OV Market?
OV Market is an Australian online marketplace specifically designed for vintage clothing, Y2K fashion, secondhand clothing and accessories, as well as independent fashion brands. Launched by Official Vintage, the platform focuses exclusively on the Australian market and aims to connect buyers and sellers who share a passion for sustainable fashion and unique, locally-sourced items.
Who can sell on OV Market?
Anyone in Australia can sell on OV Market, whether you're decluttering your wardrobe, reselling vintage finds, or promoting your independent fashion brand.
Can I start as a beginner?
Of course, as long as your items fit the marketplace's focus, you're welcome to start selling.
Do I need a business to sell on OV Market?
No, you don’t need a registered business to start selling on OV Market. You can begin as an individual seller. It's perfect for side hustlers, collectors, upcyclers, or anyone with great pieces to share.
How do I sign up as a seller?
Click “Here” and follow the prompts to create your store. You'll get access to your own storefront, tools to manage your products, and our vibrant seller community.
What makes OV Market different from other online marketplaces?
OV Market differentiates itself by:
▪️Australian Only - Focusing exclusively on the Australian market
▪️Specializing in vintage, Y2K, preloved, and independent fashion labels
▪️Supporting sustainable fashion practices
▪️Connecting like-minded people through our OV Market Community space
▪️Supporting small Australian businesses
What kind of products can I sell?
OV Market specializes in:
▪️Vintage clothing from the 60s, 70s, 80s, and 90s
▪️Y2K fashion: Items from the late 1990s and early 2000s
▪️Preloved items: Second-hand clothing in good condition that might not fit the “vintage” or “Y2K” criteria
▪️Reworked/upcycled garments
▪️Independent Australian brands: Products from small, independent fashion labels
▪️Accessories: Fashion accessories that complement the above categories
What support is available for new sellers?
We’ve got you covered with:
▪️A step-by-step Seller Onboarding Guide
▪️An active OV Market Community hosted on Circle.so where you can ask questions, share wins, and get tips
▪️Monthly Trend Reports to guide what’s hot
▪️Seller only social features to help grow your store
How do I get paid?
Payouts are handled securely through Stripe. You'll link your bank account during setup and receive regular payouts for your sales.
How much does it cost to sell on OV Market?
We offer 3 seller tiers to suit your side hustle stage:
▪️Bronze (Free) – 9.5% commission on sales
▪️Silver ($39/month) – 8% commission, added perks like promo mentions
▪️Gold ($365/year) – 7% commission, plus exclusive exposure and benefits
All tiers include access to the OV Market Community, Monthly Trend Guides, and a seller support hub. Check out our Membership Perks for more information.
Do I need a business name to sell on OV Market?
Yes, the OV Market sign-up process requires you to provide a business name. This doesn't necessarily mean you need to register a formal business structure, but you should have a name that represents your selling activities on the platform and if you can’t come up with anything you can always use your name. This also helps with branding your OV Market shop.
How can I grow my OV Market shop?
▪️Use Social media to drive traffic to your Shop: Share your listings on Instagram, TikTok, Facebook, especially targeting fashion enthusiasts. Use relevant hashtags.
▪️Word-of-mouth: Tell friends, family, and your local community.
▪️Cross-promotion: If you have other presences (e.g., market stalls), link back to your OV Market shop.
▪️Engage with the community: Participate in relevant online groups or forums
▪️Consistently list new items to stay visible
▪️Build a recognisable brand/style
▪️Provide excellent customer service to encourage repeat buyers
▪️Specialise in particular niches or brands (e.g., 90s sportswear, Vintage Denim)
Have other questions? Send us an email at hello@ovmarket.au.
